552 Sports & Entertainment Marketing

Sports and Entertainment Marketing                                                   9,10,11,12                                 .5 credit

Prerequisite:  None

Sports and Entertainment Marketing takes students on a step-by-step journey through the world of marketing.  Students learn about the core functions of marketing and how those functions are applied to the sports and entertainment industry.  The purpose of the this course is to provide students with the fundamental principles and concepts identified with sports and entertainment marketing and to develop critical thinking and decision making skills.  Business and marketing as it relates to the global economy will also be stressed.

Virtual Business Sports, promotion and advertising simulations will be a fun and exciting way to learn sports and entertainment marketing objectives.  Current business and marketing current events will be studied each week. Students will also have the opportunity to join DECA - International Organization of Marketing Students.