551 Marketing II. Small Business Management & Entrepreneurship
Marketing II. SBM & Entrepreneurship (2nd semester) 10, 11, 12
Prerequisite: Marketing I .5 credits
is a course designed to start you thinking like the owner or manager of
a business. Owners recognize that a person's level of success is only
limited by his/her imagination and hard work. As the business owner,
you will explore the impact of the economy on your business. Legal
requirements, physical layout, operations and staffing needs,
promotion, social and ethical responsibilities, and applications of
technology will be studied.
Ultimately, the goal of
entrepreneurship is to educate each student regarding all aspects of
starting a business. This knowledge will assist the student in writing a
working Business Plan which could be used to start a business.
Business Computer Simulation, case studies, on-line periodical research, and
special guest speakers will enhance the learning experience. Power Point Presentation skills will also be featured.
for students pursing marketing studies, business employment, and those
wishing to start their own business enterprise. Students are encouraged to participate in DECA - International Organization of Marketing Students.